When it comes to streaming platforms, Twitch and YouTube have been reigning supreme for over a decade. But in recent months, a new competitor called Kick has emerged and is quickly rising to the top. It has snatched up many of the net’s top-tier streamers by offering them extremely lucrative contracts- some of which aren’t even exclusive. CEO Eddie Craven has made some exciting claims about the platform’s future plans, and streamers are buzzing about the life-changing opportunities available to them.
Kick’s rapid rise to popularity can be attributed to its game-changing contracts for streamers. In June, Kick offered Felix ‘xQc’ Lengyel a whopping $100 million contract, which made every content creator on the internet sit up and take notice. The offer even caught the attention of big celebrities. Kick has a history of offering impressive contracts to streamers, but what sets it apart is that these contracts are not always exclusive.
The concept of exclusivity has been a long-standing problem for content creators, as it limits their ability to grow their personal brands beyond a single platform. By not imposing exclusivity, Kick is empowering its streamers to build their own unique brands, which can translate into significant revenue streams. Kick’s CEO, Eddie Craven, has hinted at even more exciting opportunities to come in the future.
X is a true flagship of the streaming industry.
— Eddie (@StakeEddie) July 22, 2023
There’s definitely 100 x $1m deals up for grabs. There’s even 1,000 x $100k deals up for grabs.
All alongside a creator incentive program made to ensure anyone can be paid a fair price for quality streams.
Give us time 🙂
Other than its lucrative contracts, Kick is also known to invest heavily in its streamers. Unlike other platforms where streamers are left to fend for themselves, Kick provides its streamers with resources they need to grow their channels. It offers a variety of tools for streamers, including branding and marketing assistance and revenue management tools.
Kick has also made strides in creating a highly engaged community that is willing to support its streamers. This community is what sets Kick apart from other streaming platforms. The company’s focus on building a strong community ensures that its streamers have the backing they need to achieve success. Kick’s community also provides a sense of belonging that can be hard to find elsewhere in the often-solitary world of streaming.
Kick is a game-changer in the streaming world, offering streamers life-changing contracts, investment, and a supportive community. CEO Eddie Craven’s claims that the platform has “incredible plans” for the future is only adding to the excitement. As Kick continues to invest in its streamers, it’s only a matter of time before it becomes the go-to platform for content creators. The era of exclusivity for streamers may finally be coming to an end, and Kick is leading the way towards a future in which content creation is truly valued. If you’re a streamer looking to take your career to the next level, it’s time to take a closer look at Kick.
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