Ninja Mixer Channel
Blevins had gotten his start into streaming through participating in several esports teams in competitive play for Halo 3, but his popularity increased when he and many other streamers began playing Fortnite Battle Royale in October 2017; and when Fortnite blew up into the mainstream in early 2018, Blevins’ popularity took off.
Blevins’ increase in popularity, in turn, helped to make Fortnite even more popular in the consumer market.
Ninja’a Move to Mixer
Before retiring his Twitch profile of streaming in favor of Mixer on August 1, 2019, Blevins had over 14 million followers and was the most-followed active Twitch channel.
How much is ninjas deal with Mixer?
In a CNN report, Ader (a talent management agency that works with Blevins) CEO Justin Warden said that Mixer had offered Blevins between $20 million and $30 million for an exclusivity deal spanning several years. Both Microsoft and Ninja’s agency, Loaded, declined to confirm the specifics of the agreement.
In addition to a large number of subscribers on Twitch and Mixer, Blevins has over 23 million subscribers on YouTube as of May 2020. At the time, he was earning over $500,000 per month from streaming Fortnite and credited the game’s free-to-play business model as a growth factor